Course Outline
Course Description
This course is designed for aspiring entrepreneurs and individuals responsible for marketing within small to medium-sized businesses. It provides a comprehensive understanding of strategic marketing principles and techniques essential for building and sustaining successful brands in today’s competitive landscape. Through a combination of theoretical concepts, real-world case studies, and practical exercises, participants will gain the knowledge and skills required to develop effective marketing strategies, differentiate their brands, and drive business growth.
What You’ll Learn From This Course
- 1. Foundations of Strategic Marketing
- Understand the fundamental concepts of marketing and its strategic importance.
- Differentiate between tactical and strategic marketing approaches.
- Market Analysis and Research
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- Conduct thorough market research and analysis.
- Utilize SWOT analysis and consumer behavior insights for strategic decision-making.
- Crafting a Unique Value Proposition
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- Develop a compelling value proposition that sets your brand apart.
- Implement effective positioning strategies for brand differentiation.
- Setting Marketing Objectives and Goals
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- Define SMART marketing objectives aligned with overall business goals.
- Identify and use key performance indicators (KPIs) to measure marketing success.
- Creating a Comprehensive Marketing Plan
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- Develop a strategic marketing plan with a focus on budgeting and resource allocation.
- Understand and implement integrated marketing communication (IMC) strategies.
- Building and Managing the Brand
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- Develop and evolve a brand identity that resonates with the target audience.
- Manage brand equity, loyalty, and address crises effectively.
- Social Media and Online Presence
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- Leverage social media and digital marketing for brand promotion.
- Implement effective content marketing and influencer strategies.
- Customer Relationship Management (CRM)
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- Understand the importance of CRM in building and maintaining customer relationships.
- Implement strategies for customer retention and loyalty.
- Marketing Analytics and Data-driven Decision Making
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- Utilize analytics tools to gain insights into marketing performance.
- Make data-driven decisions and optimize marketing strategies.
- Emerging Trends in Strategic Marketing
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- Stay informed about industry trends and technological advancements.
- Explore sustainability and ethical considerations in marketing.
- Case Studies and Real-world Applications
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- Analyze successful and unsuccessful marketing campaigns.
- Apply knowledge through group projects and presentations